Concept
DAU/MAU Ratio
A stickiness metric that divides a product's daily active users by its monthly active users to measure how frequently the average user engages with the product.
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Concept
DAU/MAU Ratio
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Related Frameworks2
Related Practices6
Transcript mentions
… lot of the most effective consumer products have extremely high DAU MAU ratios
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Concept
DAU/MAU Ratio
A stickiness metric that divides a product's daily active users by its monthly active users to measure how frequently the average user engages with the product.
Related Frameworks2
Related Practices6
Transcript mentions
… lot of the most effective consumer products have extremely high DAU MAU ratios