Concept
Dual-Sided ROI Equations
ROI models that account for the cost of acquiring both supply and demand in marketplaces
Dual-Sided ROI Equations
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… And so if you have dual-sided ROI equations which are appropriately capturing this dynamic, actually I think you can somewhat ignore marketplace balance and just push your acquisition all the w...
Concept
Dual-Sided ROI Equations
ROI models that account for the cost of acquiring both supply and demand in marketplaces
Related Frameworks1
Related Practices3
Ask about this concept
Transcript mentions
… And so if you have dual-sided ROI equations which are appropriately capturing this dynamic, actually I think you can somewhat ignore marketplace balance and just push your acquisition all the w...