Episode

Developing a growth model + marketplace growth strategy | Dan Hockenmaier

Dan Hockenmaier, head of strategy and analytics at Faire and former Thumbtack growth leader, explains how to build a growth model from acquisition, retention, and monetization building blocks, and why retention is usually the most underestimated lever in a business. He details core marketplace health metrics like liquidity and share of wallet, why marketplaces require a 'gardener' mindset rather than a construction-worker one, ROI equations for balancing supply and demand acquisition, and how commission models are evolving as marketplaces take on more of the transaction value chain.