Concept
Fuel and Engine
Marketing divided into creating value (fuel) and distributing that value (engine).
Fuel and Engine
2 visible of 2 connections
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Transcript mentions
… when I think about fuel and engine and what goes on either side, it's important to recognize that some things are fuel or engine and that some things are both fuel and engine. Let me s...
Concept
Fuel and Engine
Marketing divided into creating value (fuel) and distributing that value (engine).
Related Concepts1
Related Frameworks1
Related Practices2
Ask about this concept
Transcript mentions
… when I think about fuel and engine and what goes on either side, it's important to recognize that some things are fuel or engine and that some things are both fuel and engine. Let me s...