Concept
Good Friction vs Bad Friction
The principle that not all friction in user experiences is bad - some friction can actually improve conversion by addressing user psychology and comfort
Good Friction vs Bad Friction
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Transcript mentions
It was actually giving folks something comforting and challenging the notion that this was going to be difficult, just the questions because it was aligning to some of the things that they were organically thinking about, which is what if…
Concept
Good Friction vs Bad Friction
The principle that not all friction in user experiences is bad - some friction can actually improve conversion by addressing user psychology and comfort
Related Concepts1
Related Frameworks2
Related Practices5
Ask about this concept
Transcript mentions
It was actually giving folks something comforting and challenging the notion that this was going to be difficult, just the questions because it was aligning to some of the things that they were organically thinking about, which is what if…