Episode

Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude)

Laura Schaffer discusses her career growth framework of carving your own path by gathering customer insights and proposing solutions to executives, sharing surprising A/B test results from Twilio where adding friction actually improved conversion. She advocates for running more experiments with lower confidence intervals and emphasizes understanding user psychology, particularly when selling to developers who need to prove products work themselves.