Concept
Macro Research
Strategic, long-term research focused on understanding market trends and positioning.
Macro Research
2 visible of 3 connections
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… So macro research is big picture, strategic, business focused, forward-looking innovation, look at the market, look at competitors, long-term research to understand wh...
Concept
Macro Research
Strategic, long-term research focused on understanding market trends and positioning.
Related Concepts1
Related Frameworks1
Related Practices2
Ask about this concept
Transcript mentions
… So macro research is big picture, strategic, business focused, forward-looking innovation, look at the market, look at competitors, long-term research to understand wh...