Episode

The UX Research reckoning is here | Judd Antin (Airbnb, Meta)

Judd Antin discusses the current crisis in user research, arguing that the field needs to evolve from reactive service work to strategic business integration. He criticizes 'user-centered performance' where teams go through research motions without genuine learning intent, and advocates for researchers to develop diverse skills including statistics and business acumen while focusing on high-impact macro and micro research rather than middle-range studies.