Concept

Outside the Building Thinking

Spending 80% of time focused on customer, market, and competitor perspectives rather than internal operations

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Concept

Outside the Building Thinking

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Transcript mentions

  • Shaun Clowes00:09:43

    … the most important thing and the chestnut that I repeat to everybody is that at the end of the day, the time you spend looking inside the building doesn't really benefit you very much at all. And Steve Blanken, people used to talk about…