Practice

Start every document from customer perspective

Always begin analysis and strategy documents by explaining the situation from the customer, market, or competitor viewpoint

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Practice

Start every document from customer perspective

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Context

management

Transcript mentions

  • Shaun Clowes00:00:26

    … everything always talk from the customer's perspective, from the market's perspective, from the competitor's perspective, the very small number of PMs do that. They get dragged into internal politics, they get dragged into scrum…