Concept
Press Pitching
The process of reaching out to journalists to propose coverage for a business or product.
Press Pitching
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Transcript mentions
yeah, the metaphor of the investors, you don't reach out to an investor if you don't understand what that investor does, what they're interested in, or what kinds of companies they invest in. You can't do that with media, either.
Concept
Press Pitching
The process of reaching out to journalists to propose coverage for a business or product.
Related Practices3
Ask about this concept
Transcript mentions
yeah, the metaphor of the investors, you don't reach out to an investor if you don't understand what that investor does, what they're interested in, or what kinds of companies they invest in. You can't do that with media, either.