Episode

How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

Jason Feifer, editor in chief of Entrepreneur magazine (previously an editor at Fast Company), breaks down a tactical three-step framework for getting press coverage: understanding a publication's specific mission before pitching, finding the right writer or freelancer rather than a big-name editor, and crafting short, customized pitches that tell a story relevant to that outlet's audience. He also explains why PR agencies are often ineffective and why press coverage matters more for validation than direct traffic.