Concept
Productive Friction
The practice of deliberately adding extra steps to a user flow, such as onboarding questions, in order to understand the user or help them realize a product's relevance to them, which can increase completion and conversion despite adding steps.
Productive Friction
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Transcript mentions
I've just seen time and time again at every job I've been in in growth that adding friction and adding the right steps uh leads to high-end conversion and and higher funnel completion.
Concept
Productive Friction
The practice of deliberately adding extra steps to a user flow, such as onboarding questions, in order to understand the user or help them realize a product's relevance to them, which can increase completion and conversion despite adding steps.
Related Concepts1
Related Practices5
Ask about this concept
Transcript mentions
I've just seen time and time again at every job I've been in in growth that adding friction and adding the right steps uh leads to high-end conversion and and higher funnel completion.