Concept
Reference Customers
Customers who use and love your product enough to recommend it to others, serving as social proof for future customers
Reference Customers
2 visible of 2 connections
Related Concepts1
Related Frameworks1
Related Practices7
Ask about this concept
Transcript mentions
And so the whole essence for me of this technique is to create those first people, those reference customers. If you think about how companies make the shift to becoming sales-led or operations-led, almost all companies start product-led.
So product teams feel, at this contract to an organization when they don't create powerful reference customers. So it's by far my favorite technique.
… I might need to work with 30 people or 50 people because the output is 25 reference customers. Because if Lenny is like, "I don't love it enough" or "I don't feel comfortable," I'm not going to customize for Lenny....
Concept
Reference Customers
Customers who use and love your product enough to recommend it to others, serving as social proof for future customers
Related Concepts1
Related Frameworks1
Related Practices7
Ask about this concept
Transcript mentions
And so the whole essence for me of this technique is to create those first people, those reference customers. If you think about how companies make the shift to becoming sales-led or operations-led, almost all companies start product-led.
So product teams feel, at this contract to an organization when they don't create powerful reference customers. So it's by far my favorite technique.
… I might need to work with 30 people or 50 people because the output is 25 reference customers. Because if Lenny is like, "I don't love it enough" or "I don't feel comfortable," I'm not going to customize for Lenny....