Concept
Service Selling
Selling services to gain initial entry into a company before transitioning to product sales.
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Concept
Service Selling
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Related Practices9
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You have to figure out, you're doing a lot of convincing, you're doing a lot of educating, you're doing a lot of creative deal crafting. A lot of owning the frame.
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Concept
Service Selling
Selling services to gain initial entry into a company before transitioning to product sales.
Related Concepts1
Related Practices9
Ask about this concept
Transcript mentions
You have to figure out, you're doing a lot of convincing, you're doing a lot of educating, you're doing a lot of creative deal crafting. A lot of owning the frame.