Concept

Stakeholders as Users

The practice of applying the same curiosity, empathy, and discovery-interview techniques used to understand customers to understanding executives and stakeholders, treating their beliefs and incentives as something to be researched rather than assumed.

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Concept

Stakeholders as Users

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  • And if we can take some of those skills of building great products and think about our executive as our key user here, then we can have a much much more productive conversation.