Concept
Struggling Moments
Situations in which customers feel the need for change, driving them to seek solutions.
Struggling Moments
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… s starts with a struggling moment, not with a product. (00:09:06): And so that's what we mean when we're customer-centric is that we're studying the struggling moments they have and people like Intercom and Basecamp, they look at…
Concept
Struggling Moments
Situations in which customers feel the need for change, driving them to seek solutions.
Related Frameworks1
Ask about this concept
Transcript mentions
… s starts with a struggling moment, not with a product. (00:09:06): And so that's what we mean when we're customer-centric is that we're studying the struggling moments they have and people like Intercom and Basecamp, they look at…