Walk the Store

… They review these journeys, what we call walk the store, where they review them as if they're walking the floor of their store on a regular cadence, and they friction log what they experience, which I know...

… (00:39:10): And building on that, there's something that we do occasionally and I've done occasionally a Stripe called Walk the Store where we'll actually do that process of looking at the product together with the whole company. So we…