Episode

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, and prioritizes intuition

Archie Abrams, VP of Product and Head of Growth at Shopify, discusses the company's unique approach to growth that optimizes for long-term merchant success rather than short-term retention metrics. He explains how Shopify runs long-term holdout experiments, organizes growth teams around absolute numbers rather than conversion rates, and balances a 100-year vision with practical growth tactics.