Person
Claude Hopkins
Author. Mentioned in 1 episode of Lenny’s Podcast, including the conversation with Archie Abrams.
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Person
Claude Hopkins
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Role
Author
Mentioned In1
Transcript mentions
… And so one that I love is Scientific Advertising by Claude Hopkins. So it's basically one of the first direct marketers that came out and he innovated on some of the concepts of copywriting and just how you sell a pr...
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Person
Claude Hopkins
Role
Author
Mentioned In1
Transcript mentions
… And so one that I love is Scientific Advertising by Claude Hopkins. So it's basically one of the first direct marketers that came out and he innovated on some of the concepts of copywriting and just how you sell a pr...