Episode

Elena Verna 4.0 on Lenny’s Podcast

Elena Verna, head of growth at Lovable, explains how the company reached over $200 million in ARR with about 100 people in under a year by throwing out most of her traditional growth playbook, since vibe coding's rapid pace demands constant reinvention over optimization. She credits building in public, giving the product away freely at hackathons, obsessive shipping velocity, and a culture that hires for passion and high agency, while noting product-market fit must now be recaptured every few months.