Episode

The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Hila Qu, growth advisor and former head of growth at GitLab, gives a comprehensive guide to adding a product-led growth motion, covering common pitfalls like launching a free trial without committing to a year-long roadmap, mapping the PLG funnel against the traditional sales funnel, and finding activation "aha moments" through correlation analysis. She also details the data infrastructure, tooling, and team structure—starting with a growth PM and analyst—needed to support acquisition, activation, conversion, and retention.