Concept
Activation Rate
The proportion of new users who reach a defined point of realizing meaningful value from a product, typically an early milestone required for longer-term retention.
Activation Rate
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Related Concepts7
Related Frameworks15
Related Practices46
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Transcript mentions
… that. Okay.
… So a few things for people to try if they're like, "Hey, how do I improve my activation rate? " Just drill further into what is stopping people from progressing.
growth component. There needs to be something free and kind of self-serve that you can just start using on your own.
… (00:25:58): In general, I think an activation rate that falls in a lower percentage range, maybe for most companies five to 15%, is better than one that falls in a higher percentage range because it m...
… little bit as we'd expect it would, but overall new users had a big bump and those users had much higher intent, which we saw play out with increased activation rates.
Concept
Activation Rate
The proportion of new users who reach a defined point of realizing meaningful value from a product, typically an early milestone required for longer-term retention.
Related Concepts7
Related Frameworks15
Related Practices46
Ask about this concept
Transcript mentions
… that. Okay.
… So a few things for people to try if they're like, "Hey, how do I improve my activation rate? " Just drill further into what is stopping people from progressing.
growth component. There needs to be something free and kind of self-serve that you can just start using on your own.
… (00:25:58): In general, I think an activation rate that falls in a lower percentage range, maybe for most companies five to 15%, is better than one that falls in a higher percentage range because it m...
… little bit as we'd expect it would, but overall new users had a big bump and those users had much higher intent, which we saw play out with increased activation rates.