Episode

Rapidly test and validate any startup idea with the 2-day Foundation Sprint

Jake Knapp and John Zeratsky, creators of the Design Sprint, walk through their newer Foundation Sprint—a two-day process for pre-product startup teams to align on the basics (customer, problem, competition), craft differentiation against competitors, and choose an implementation approach before building anything. Using examples from startups in their Character Labs accelerator, they explain how techniques like silent note-and-vote decision making and scoring against classic differentiators (fast vs. slow, easy vs. hard) help teams avoid generic, AI-flattened products and form a testable founding hypothesis.