Concept
Differentiation
The set of capabilities or attributes a product has that competitive alternatives lack, translated into value that a target customer cares about.
Differentiation
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Related Practices32
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Transcript mentions
If you just zoom out, again, it's, what's the bigger point here? If you want to win in the game of software, you need to differentiate through design.
… (00:39:31): We know customers can understand these and they create a great starting place for your team to think about differentiation because you can quickly look at this list and start scoring where you think your product could be on…
… (00:25:37): And then I think that advantage isn't necessarily immediately beneficial, but it becomes really valuable when the teams are looking at differentiation, because startups can't compete with big companies on scale or on having…
… And there's a team still there, still doing like literally physical card objects that are not the same as anything that exists in-market, just like going into differentiation thing. And then a lot of the stuff we did around our…
… work on branding, I can't figure out what I want the brand to stand for until I understand well, who's my target who's my target buyer, and what's my differentiation from the other alternatives in the market because I want that brand to…
Concept
Differentiation
The set of capabilities or attributes a product has that competitive alternatives lack, translated into value that a target customer cares about.
Related Concepts6
Related Frameworks4
Related Practices32
Ask about this concept
Transcript mentions
If you just zoom out, again, it's, what's the bigger point here? If you want to win in the game of software, you need to differentiate through design.
… (00:39:31): We know customers can understand these and they create a great starting place for your team to think about differentiation because you can quickly look at this list and start scoring where you think your product could be on…
… (00:25:37): And then I think that advantage isn't necessarily immediately beneficial, but it becomes really valuable when the teams are looking at differentiation, because startups can't compete with big companies on scale or on having…
… And there's a team still there, still doing like literally physical card objects that are not the same as anything that exists in-market, just like going into differentiation thing. And then a lot of the stuff we did around our…
… work on branding, I can't figure out what I want the brand to stand for until I understand well, who's my target who's my target buyer, and what's my differentiation from the other alternatives in the market because I want that brand to…