Episode

The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)

Ronny Kohavi, world expert on A/B testing and former VP at Airbnb, Microsoft, and Amazon, shares deep insights on experimentation culture and methodology. He emphasizes that 80-90% of experiments fail, discusses the importance of trust in experimentation platforms, and explains concepts like Overall Evaluation Criteria (OEC) and sample ratio mismatches that ensure valid results.