Experimentation

… And then two, going back to experimentation being this sort of thing where for us it's been a huge unlock because it allows you to not only test things and iterate a ton, it allows you to build...

… So I think that's the most important thing is this play, this experimentation. (00:49:25): I think there's also a lot of other kind of shifts in how we execute prototypes over decks.

… And if you're really executing fast enough in a kind of structured, experimentation-driven manner, your strategy becomes a largely solved problem. So, for most, and that's a challenge.

… And that's why testing and experimentation is such a big part of my life and my theory. To me, that's how we square the circle of our responsibility in a highly uncertain world is you go find ...

… Because to some degree, or maybe the way I think about experimentation, that's the highest bar. That proves with near absolute certainty that there's a causal relationship between the change you made and the KPI that you...