Episode

The ultimate guide to paid growth | Timothy Davis (Shopify)

This podcast episode features Timothy Davis, Shopify's performance marketing lead, discussing paid growth and performance marketing strategies. He covers when companies should start investing in paid ads, which platforms to prioritize (starting with Google Search, then Meta), how to run effective testing campaigns, common mistakes agencies make, team building strategies, and data-driven optimization techniques. Davis emphasizes that paid marketing is for everyone, shares specific tactics for improving ad performance through quality scores and creative optimization, and provides insights on attribution, incrementality testing, and building high-performing marketing teams.