Concept
Performance Marketing
Data-driven advertising focused on measurable results and ROI
Performance Marketing
9 visible of 11 connections
Related Frameworks4
Related Practices24
Ask about this concept
Transcript mentions
… Don't fool yourself into thinking that you'll solve other problems by just starting to ramp up a performance marketing program. Just get the word of mouthpiece first, so that you're coming into this program with some tailwinds and then…
… Typically, when I talk about performance marketing, it's about online only, but you could argue offline could be performing and affiliates could be performing and stuff like that. They can be interchangeable, but I would recommend if you…
" I will always say, make sure you're trying to leverage the in-platform tools because the biggest thing with performance marketing is the signal you're sending the platform. Because if you are telling the platform, "Oh, I want to get more…
Hot take, paid is for everyone. If you look at the way each platform is doing, Google, you have to scroll pretty far down to get to an organic listing.
… Performance marketing is a common term. Paid acquisition is a common term.
Concept
Performance Marketing
Data-driven advertising focused on measurable results and ROI
Related Frameworks4
Related Practices24
Ask about this concept
Transcript mentions
… Don't fool yourself into thinking that you'll solve other problems by just starting to ramp up a performance marketing program. Just get the word of mouthpiece first, so that you're coming into this program with some tailwinds and then…
… Typically, when I talk about performance marketing, it's about online only, but you could argue offline could be performing and affiliates could be performing and stuff like that. They can be interchangeable, but I would recommend if you…
" I will always say, make sure you're trying to leverage the in-platform tools because the biggest thing with performance marketing is the signal you're sending the platform. Because if you are telling the platform, "Oh, I want to get more…
Hot take, paid is for everyone. If you look at the way each platform is doing, Google, you have to scroll pretty far down to get to an organic listing.
… Performance marketing is a common term. Paid acquisition is a common term.