Practice

Birkin bag pricing exercise

Ask what a product would need to do to justify a $1,000 or $10,000 a month price tag, using the exercise to push ambition in scope and value rather than defaulting to free or cheap.

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Practice

Birkin bag pricing exercise

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Context

management

Transcript mentions

  • … really useful product exercise is what is the Birkin bag $10,000 a month, $1,000 a month version of our product