Concept
Word-of-Mouth Growth
Growth driven by people recommending a product to others.
Word-of-Mouth Growth
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Related Practices60
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Transcript mentions
… d you had growth hacking and you had all of these sort of, you know, little cottage industries, we have to kind of build our own channels off of that word-of-mouth growth. So in a sense, it's a it's a purer growth problem but a harder…
… best way to do that is my is word of mouth, right? By other early adopters.
And then your customers posting about you. So that word of mouth of really creating a product that creates something for customers that is worth talking about.
… I think actually a counter example to your point about how frequency of use is necessary for word-of-mouth growth is Airbnb. Something like 70% of Airbnb growth is word-of-mouth and frequency of use is actually really low.
Yeah, I think there are a few things that are the fundamentals of making that happen. And to be clear, a lot of this predates my joining the company a little short of five years ago, but I think is an incredible story and is part of what…
Concept
Word-of-Mouth Growth
Growth driven by people recommending a product to others.
Related Frameworks16
Related Practices60
Ask about this concept
Transcript mentions
… d you had growth hacking and you had all of these sort of, you know, little cottage industries, we have to kind of build our own channels off of that word-of-mouth growth. So in a sense, it's a it's a purer growth problem but a harder…
… best way to do that is my is word of mouth, right? By other early adopters.
And then your customers posting about you. So that word of mouth of really creating a product that creates something for customers that is worth talking about.
… I think actually a counter example to your point about how frequency of use is necessary for word-of-mouth growth is Airbnb. Something like 70% of Airbnb growth is word-of-mouth and frequency of use is actually really low.
Yeah, I think there are a few things that are the fundamentals of making that happen. And to be clear, a lot of this predates my joining the company a little short of five years ago, but I think is an incredible story and is part of what…