Practice
Build product-led retention before product-led acquisition
Establish strong activation and habitual engagement in a product before attempting to build acquisition loops on top of it, since acquisition depends on users being engaged enough to invite or refer others.
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Practice
Build product-led retention before product-led acquisition
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Context
product
Related Concepts14
Related Frameworks2
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Practice
Build product-led retention before product-led acquisition
Establish strong activation and habitual engagement in a product before attempting to build acquisition loops on top of it, since acquisition depends on users being engaged enough to invite or refer others.
Context
product
Related Concepts14
Related Frameworks2