Concept
Growth Model
The specific combination of acquisition, retention, and monetization tactics and channels that determines how a company grows, tailored to its product and market rather than copied from another company.
Growth Model
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Related Frameworks12
Related Practices40
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Transcript mentions
… I think starting with a growth model, so you have an understanding of how your company grows in the first place and which channels you're going to leverage is critical. You need to make ...
Absolutely. So first of all, I would actually say that AB testing and product-led growth is organic growth, because you're not spending money on it.
… this um to some degree but I think people underestimate how deep this lesson goes and it's it's not just about understanding your system which is the growth model understanding that if you do change one thing you have to change the other…
… 0:41): And particularly using the data there to be able to identify and understand and get alignment around where are the biggest constraints in your growth model overall and therefore where are the things that we need to focus on as a…
… And that's how I think about a growth model, so the analytical representation of how the business grows and it's typically built in a spreadsheet which has a really nice feature of being very h...
Concept
Growth Model
The specific combination of acquisition, retention, and monetization tactics and channels that determines how a company grows, tailored to its product and market rather than copied from another company.
Related Concepts6
Related Frameworks12
Related Practices40
Ask about this concept
Transcript mentions
… I think starting with a growth model, so you have an understanding of how your company grows in the first place and which channels you're going to leverage is critical. You need to make ...
Absolutely. So first of all, I would actually say that AB testing and product-led growth is organic growth, because you're not spending money on it.
… this um to some degree but I think people underestimate how deep this lesson goes and it's it's not just about understanding your system which is the growth model understanding that if you do change one thing you have to change the other…
… 0:41): And particularly using the data there to be able to identify and understand and get alignment around where are the biggest constraints in your growth model overall and therefore where are the things that we need to focus on as a…
… And that's how I think about a growth model, so the analytical representation of how the business grows and it's typically built in a spreadsheet which has a really nice feature of being very h...