Practice
Don't compare PLG and top-down sales ACVs directly
Treat average contract values from product-led or self-serve deals as fundamentally different from top-down sales deals, since product-led deals are typically entered much earlier in the customer's usage journey.
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Practice
Don't compare PLG and top-down sales ACVs directly
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Context
management
Related Concepts14
Related Frameworks2
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Practice
Don't compare PLG and top-down sales ACVs directly
Treat average contract values from product-led or self-serve deals as fundamentally different from top-down sales deals, since product-led deals are typically entered much earlier in the customer's usage journey.
Context
management
Related Concepts14
Related Frameworks2