Practice

Product development approach to rebranding

Using agile sprint methodology for brand development with cross-functional teams

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Practice

Product development approach to rebranding

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Context

management

Transcript mentions

  • With the rebrand at Miro, it was very much rebrand as a product approach. It was very much a product development process with sprint teams and agile, coming back, and you had owners for different parts of things and all reporting back and…