Book
Alchemy
Alchemy by Rory Sutherland argues that unconventional, psychology-driven thinking often outperforms pure logic in marketing and business. Referenced in 2 episodes of Lenny’s Podcast.
Alchemy
3 visible of 3 connections
Author
Rory Sutherland
Episodes3
Transcript mentions
… this book called Alchemy by Rory Sutherland that I love. It's a fantastic book.
… Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business.
Book
Alchemy
Alchemy by Rory Sutherland argues that unconventional, psychology-driven thinking often outperforms pure logic in marketing and business.
Author
Rory Sutherland
Episodes3
Transcript mentions
… this book called Alchemy by Rory Sutherland that I love. It's a fantastic book.
… Another recent marketing book is Alchemy by Rory Sutherland. It's like my favorite area of reading is behavioral science, psychology meets business.