Episode

What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Rory Sutherland, vice chairman of Ogilvy UK and author of Alchemy, argues that great products fail and mediocre ones succeed largely based on psychology, timing, and marketing rather than logic, citing examples like Facebook's Portal TV, Rolls-Royce's quirky headlamp pedal, and electric cars' status-driven adoption. He explains why businesses over-rely on linear, rational decision-making despite operating in a nonlinear, uncertain world, and offers startup branding advice centered on being consistent, distinctive, and famous.