Episode

The art of building legendary brands | Arielle Jackson (Google, Square, First Round Capital)

This episode features Arielle Jackson, a brand and marketing expert who spent 9 years at Google and later helped launch Square's hardware products. She shares her comprehensive framework for startup branding, covering three core elements: purpose (why you exist), positioning (how customers understand your product), and personality (how you show up in the world). The conversation also covers her detailed naming process for startups and products, including criteria evaluation and brainstorming techniques, plus practical advice on getting PR coverage for early-stage companies.