Book
Demand-Side Sales 101
Demand-Side Sales 101 by Bob Moesta teaches a Jobs-to-be-Done approach to sales centered on understanding customer struggles. Referenced in 3 episodes of Lenny’s Podcast.
Demand-Side Sales 101
3 visible of 3 connections
Author
Bob Moesta
Episodes3
Transcript mentions
… the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales. " But it's such a...
… (00:14:24): And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy. And so the whole book is instead of tr...
… Also, Bob Moesta wrote a book called Demand-Side Sales that goes into it. There's also a lot of books written about jobs to be done.
Book
Demand-Side Sales 101
Demand-Side Sales 101 by Bob Moesta teaches a Jobs-to-be-Done approach to sales centered on understanding customer struggles.
Author
Bob Moesta
Episodes3
Transcript mentions
… the one that I recommend the most is Demand-Side Sales 101 and it's funny because it's like sales. " But it's such a...
… (00:14:24): And so I wrote a book called Demand Side Sales that basically took the premise of stop trying to sell people and just help them make progress, help them buy. And so the whole book is instead of tr...
… Also, Bob Moesta wrote a book called Demand-Side Sales that goes into it. There's also a lot of books written about jobs to be done.