Episode

Customer-led growth | Georgiana Laudi (Forget The Funnel)

Georgiana Laudi discusses her customer-led growth methodology that replaces traditional funnels with customer journey mapping based on jobs-to-be-done theory. She explains a systematic process of researching ideal customers, mapping their experience through struggle/evaluation/growth phases, setting meaningful KPIs for each milestone, and using customer language for better messaging and positioning to dramatically improve conversion rates.