How to Measure Anything

… And then the last is How to Measure Anything. So How to Measure Anything is about measuring things that are not immediately obvious to measure.

… at least once a year because you can get new insights right one book that I love it's it's a little dense but it's really interesting that I love is how to measure anything and it's by Hubbard and there are parts of it they're like real…

… So I really like the book How to Measure Anything, finding Intangibles or Finding the Value of Intangibles in Business. So that's by Douglas Hubbard.

… So for product and growth geeks like me, or in fact anyone with more than a passing interest in data, I'll recommend "How to Measure Anything" by Douglas Hubbard. Second up, you had Marty Cagan and he mentioned the book "Sprint" by Jake…