Episode

The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)

This episode dives deep into Answer Engine Optimization (AEO) - the emerging discipline of getting your product featured in AI-powered search responses from ChatGPT, Claude, and similar tools. Ethan Smith explains how AEO differs from traditional SEO, shares tactical strategies for showing up more frequently in LLM citations, and reveals that companies like Webflow are seeing 6x higher conversion rates from AI traffic compared to Google search traffic.