Episode

How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Ben Williams, VP of Product at Snyk, discusses how the security company built a product-led growth engine by targeting Node.js developers with a developer-first approach to application security. He covers Snyk's evolution from freemium to product-led sales, the importance of community engagement and growth loops, and how to structure effective growth teams with cross-functional collaboration.