Snapchat

… It's a really great format and kudos to Snapchat for inventing it. We didn't think of that as a deterrent, that we had to go make Instagram photo clock.

… Snapchat actually is a good example of that where they brought in their first PM when they wanted to go deep on ads, and they brought in someone just like, "C...

" But I was committed to the bit, actually to the point where when Techwrench interviewed me about my departure from Snapchat, I was like, I'm out. I'm going to do something else entirely.

… We started with the story of how you landed Uber, and I know you also have an interesting story which I haven't heard of how you landed Snap/Snapchat as a client, so maybe tell that story.