Episode

Mastering paid growth | Jonathan Becker (Thrive Digital)

Jonathan Becker, founder of Thrive Digital, discusses the evolution and current state of performance marketing, sharing insights from managing $500M in annual ad spend for companies like Uber, Asana, and Square. He covers how privacy changes have transformed attribution, why creative testing is now the biggest optimization lever, and how AI is already changing agency operations while emphasizing the importance of channel diversification over relying solely on paid acquisition.