Concept
Activation Energy
The principle that a new initiative must be resourced and driven at a multiple of an existing effort's growth rate in order to meaningfully catch up and show measurable impact, since gradual or incremental investment gets outpaced by the baseline it is meant to complement or replace.
Activation Energy
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… ew things and this also goes for even like fast growing companies as well and the principle of the lesson is essentially you need to give 2x plus the activation energy for things that needs need to change the mistake is like a lot of…
Concept
Activation Energy
The principle that a new initiative must be resourced and driven at a multiple of an existing effort's growth rate in order to meaningfully catch up and show measurable impact, since gradual or incremental investment gets outpaced by the baseline it is meant to complement or replace.
Related Concepts1
Related Frameworks2
Related Practices6
Ask about this concept
Transcript mentions
… ew things and this also goes for even like fast growing companies as well and the principle of the lesson is essentially you need to give 2x plus the activation energy for things that needs need to change the mistake is like a lot of…