Concept

Brand DNA

Core brand elements that can be replicated consistently across thousands of pieces of content

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Concept

Brand DNA

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Transcript mentions

  • Grant Lee00:39:12

    And so it was something that we knew was good enough to start, but it wasn't scalable. And when I think about something that could be scalable, it's almost like you can take the ingredients of a brand and replicate it a ton, this DNA is…