Practice

50% word-of-mouth threshold

Not investing heavily in paid acquisition until organic growth represents majority of new users

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Practice

50% word-of-mouth threshold

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Context

management

Transcript mentions

  • Grant Lee00:10:32

    And then we'd look at signups, and you'd get that initial spike in signups, and then they sort of flatten out. We were still getting new users every day, but it was clear we didn't have strong word of mouth.