Concept
Commoditize Your Complement
A strategic pattern in which a company benefits by making an adjacent layer of the stack cheap or free, which increases demand for and shifts pricing power toward the layer it actually controls.
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Concept
Commoditize Your Complement
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Concept
Commoditize Your Complement
A strategic pattern in which a company benefits by making an adjacent layer of the stack cheap or free, which increases demand for and shifts pricing power toward the layer it actually controls.
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