Earned Channels

Focusing on these earned channels that you own becomes the outmost priority. And if you don't have them on your growth roadmap, you are going to be in some really big trouble over the next year to two years because your cost of acquisition…

… If especially you're relying on search engines for your acquisition, start thinking about some of the earned channels as soon as possible.

… Obviously, I skew very heavily towards earned channels just because once you stand that up, that's a gift that just keeps on giving and nobody can take that away from you. But that doesn't mean that other tactics and other channels…